Phishing is a way that criminals steal confidential information – such as online banking logins, credit card details, business login credentials, passwords/passphrases – by sending fraudulent messages (sometimes called ‘lures’).

Watch our videos to find out what a phishing message looks like and how they work.

These deceptive messages often pretend to be from a large organisation you trust and can be sent via email, SMS, instant messaging or social media platforms. They often contain a link to a fake website where you are encouraged to enter confidential details.

It doesn’t matter if you are an individual using email at home or uni, or what type or size of business you are in, phishing affects everyone.

Use this guidance to learn about how to protect yourself from phishing.

Tip: Be wary - don’t click on links in unexpected emails or messages from people or organisations you don’t know.

Phishing emails have been used by criminals to steal financial details from Australians for a number of years (phishing emails were first observed in Australia in 2003) but have become increasingly sophisticated since then.

It used to be easy to recognise and ignore a phishing email because it was badly written or contained spelling errors, but current phishing messages appear more genuine. It can be very difficult to distinguish these malicious messages from genuine communications.

Because of phishing, it is now standard policy for many companies that they will not call or email to ask you to update or verify your personal or confidential details, such as passwords, PINs, credit card information or account details. They will not call you out of the blue to request payment over the phone (e.g. for a fine, bank transfer or undeliverable mail item).

Spear phishing

More dangerous still are a class of phishing messages known as ‘spear phishing’. These messages target specific people and organisations, and may contain information that is true to make them appear more authentic.

These messages can be extremely difficult to detect – even for trained professionals – as they catch people with their guard down.

For example, you might get a message that appears to be from your own company’s IT help desk asking you to click on a link and change your password because of a new policy – would you click the link?

Spear phishing often uses a technique called ‘social engineering’ for its success. Social engineering is a way to manipulate people into taking an action by creating very realistic ‘bait’ or messages.

Criminals are getting better at social engineering and putting more time, effort and money towards researching targets to learn names, titles, responsibilities, and any personal information they can find.

Social media accounts provide rich information about events, conferences and travel destinations, etc., that can be used to make an approach seem real and accurate. So consider what personal information you share online and learn how to use social media safely.

Protect yourself from phishing attempts

The best way to protect yourself from phishing attempts is to stay abreast of current threats, be cautious online and to take steps to block malicious or unwanted messages from reaching you in the first place.

Take the following steps to protect yourself from phishing attempts:

  • Don’t click on links in emails or messages, or open attachments, from people or organisations you don’t know.
  • Be especially cautious if messages are very enticing or appealing (they seem too good to be true), or threaten you to make you take a suggested action.
  • If a message seems suspicious, contact the person or business separately to check if they are likely to have sent the message. Use contact details you find through a legitimate source and not those contained in the suspicious message. Ask them to describe what the attachment or link is.
  • Before you click a link (in an email or on social media, instant messages, other webpages, or other means), hover over that link to see the actual web address it will take you to (usually shown at the bottom of the browser window). If you do not recognize or trust the address, try searching for relevant key terms in a web browser. This way you can find the article, video, or webpage without directly clicking on the suspicious link.
  • Use a spam filter to block deceptive messages from even reaching you.
  • Understand that your financial institution and other large organisations (such as Amazon, PayPal, Google, Apple, Facebook and others) would never send you a link and ask you to enter your personal or financial details.
  • Use safe behaviour online. Learn about how to use email safely and browse the web safely.
  • Stay informed on the latest threats – sign up for the Stay Smart Online Alert Service. Often, you can also find information about the latest scams on the Australian Government’s Scamwatch website.

What to do if you think you have revealed confidential information

If you think you’ve entered your credit card or account details to a phishing site, contact your financial institution immediately.

Report scams to the ACCC via the Scamwatch report a scam page. This helps us to warn people about current scams, monitor trends and disrupt scams where possible. Please include details of the scam contact you received, for example, email or screenshot.

You can also contact IDCare on 1300 432 273 or via for support if you believe your personal information has been put at risk.

Find more information on where to get help if you think you have fallen victim to a scam on the Scamwatch website.