Stay Smart Online Week 2018 kit
6.09 million adults in Australia experienced cybercrime in 2017.*
Cybercrime is a big problem in Australia and all over the world. The human and financial cost to businesses and society is rising every year. It’s time we put these statistics into reverse.
Each year, Stay Smart Online hosts an awareness week to empower people, business and the community to protect themselves online. Our new ‘Reverse the Threat’ campaign is designed to mobilise a movement against cybercrime with our partners and the wider community.
Reversing your branding to reverse the threat
We will be reversing our website and social pages from colour to black and white for the week to demonstrate our mission to reverse the threat of cybercrime.
We’re asking our partners to join us in a symbolic show of solidarity against cybercrime.
You can get involved by reversing your website and social pages to black and white, posting on social media, hosting an event for staff or customers, hanging posters around your office or shopfronts, or something completely different.
Every contribution adds to the impact of the campaign to help capture our audience's attention and encourage them to take steps to lock down their online security.
How to get involved
Reverse your social channels
Swap your social media profile pictures and cover photos to black and white. Share our campaign images, tips and advice to help your followers reverse the threat of cybercrime and protect themselves.
Reverse your web pages
Grab your customer’s attention by transforming your web pages to black and white for a day or the week, or load the web banner to your homepage and steer your customers to the Stay Smart Online website for tips and advice.
Use the pre-prepared social tiles, flyers, news articles, posters and infographics to communicate the key themes and get your employees, customers, friends and families thinking about their online security.
Reverse your collateral
Apply the concept to your other products or services, such as online bills, statements, receipts, PDFs or emails you send to customers during October.
Download the resources
We’ve created a full suite of digital and printable materials that can be used as they are or tailored by your marketing and design teams to suit your channel and audience needs.
Keep an eye out for new products that will be added to this page in the lead-up to the campaign.
- Download digital imagery (web banner and screensavers) (5MB Zipped JPEGs)
- Download social media pack (2.5MB Zipped JPEGs)
- Download infographics (750KB Zipped JPEGs)
- Download posters (web and print) (5MB Zipped PDFs)
- Download postcards (4MB Zipped PDFs)
- Download design assets (1MB Zipped PNGs)
Our campaign guide contains all the information you need to implement the campaign internally and externally with minimum fuss and maximum impact. If you haven’t received a copy of the guide or you'd like more information about Stay Smart Online Week and how you can get involved, contact us.
* Norton, Norton Cyber Security Insights Report Global Results, 2017